05/11/2008
Network Marketing Success Formula
Michael Clouse has a Network Marketing Success Formula.
"The math, in its simplest form looks like this:
's = (d + g + a) i squared'
Translation: Success is achieved when you add together a burning desire, written goals, and consistent activity,and then multiply that mixture with self-improvement squared (squared because the books you read, the CD's you hear, and the classes you take create a powerful synergistic effect over time)."
Thank you Michael Clouse!
05:15 Posted in MLM success | Permalink | Comments (0) | Email this | Tags: Network Marketing Success, mlm success
01/06/2008
MLM Training - Would You Perform Your Own Surgery?
Brenda recently shared an article with me that she wrote on Network Marketing. In this article she talks about performing surgery. Being a surgical nurse, it drew a vivid picture of the importance of having the knowledge and skills necessary to perform. Hope you enjoy the article:
Did you consider MLM training before you dove into your new Network Marketing Business? Training is absolutely essential to your MLM success.
Assuming you have no knowledge of electricity, would you decide to wire your brand new 3700 square foot home yourself?
How about surgery? Would you sit at the kitchen table with a steak knife and just get instructions from your surgeon over the phone on how to perform your own surgery? I doubt it. Yes that is a commercial.... hilarious once the guy realizes this might not be such a brilliant plan after all.
I realize it is hard to know what type of MLM training will help you succeed. The training takes time away from the building process in some ways, but just as it is essential to lay a strong foundation for your new home before beginning to frame the home.
It is equally important to lay a solid foundation of knowledge about the MLM industry, the company, MLM marketing and management skills before diving headlong into promoting.
My first few years in Network Marketing, my up-line didn't have the same definition of what training meant as I did. I was looking for practical MLM training tips and marketing ideas with substance I could use to build my Network Marketing business.
Those first few years, the training I received was focused mostly on product knowledge, which you do need to a certain extent. Basically they had no other marketing suggestions except to call my 50 friends and family again and again, sit in the mall and cold call.
They never considered my family and friends might not be my target market. I had no duplicable system to follow. My up-line's personality allowed for 99 "no's" to get that one "yes". My personality does not.
I needed a duplicable system. Cold calling in the mall, calling family and friends over and over is not a duplicable system. The rest of the MLM training I received was related more to "how to give a presentation" and "sell the prospect".
Network Marketing is not about "selling" the prospect on your "deal". Network Marketing is a teaching and mentoring business built on building relationships with others and truly trying to help others meet a need.
Helping others meet their needs and goals will help you to meet yours as well! The Golden Rule is quite applicable: "Treat others as you would have them treat you."
MLM training should be as individual as it is essential to the success of the distributor. Each person comes to the MLM industry with different needs, MLM goals and skills. All people can be successful in this business if they understand a few things:
1) They will NOT get rich quickly. (The average time it takes to make a desirable income is 3 to 5 years. Can it be done quicker? Of course!)
2) They WILL be required to WORK in their business. (It will not fall in their lap!)
3) Network Marketing Training and Up-Line support is essential to your business (Most of us can't succeed alone!)
4) The business model of the chosen MLM Company is crucial to the success it's distributors
5) Do you have a duplicable system for attracting prospects to your business?
Are you willing to perform surgery on yourself? If not, wouldn't you want professional MLM training to ensure success in your business?
Brenda Bunney is married with two children. She is a successful network marketer who believes anyone can be successful with the proper tools and mentoring. She enjoys helping others empower themselves with the network marketing skills they need to build a successful business.
http://MLMSuccessBunney.com
04:19 Posted in MLM Success Tips | Permalink | Comments (2) | Email this | Tags: network marketing success tips
12/23/2007
MLM business/Is This a Pyramid or a Legitimate MLM?
I found an article from a MLM lawyer that I thought explains the old question: Is This a Pyramid or a Legitimate MLM Business by Jeffrey A. Babener. Here is an excerpt:
What to Look for (in MLM)- A Checklist
So, what do you look for with respect to legitimacy vs. pyramid? Here's a good checklist to consider.
First, Product and Price
Does the company offer a high quality product for which there is a strong demand in the real world marketplace? Is the product fairly priced and priced competitively with similar products? Can the product be demonstrated, and does it stand out when you show it to friends? Is the product proprietary to the company, and available only through its distributors? (Have you ever noticed that you can't buy Avon products in stores or Shaklee vitamins at pharmacies?) Is it backed up with a customer satisfaction guarantee?
Is post-sales service or customer assistance available? Do the people who participate in the program buy the product enthusiastically based on its own merits, even if they don't participate in the compensation program?
Second, No Investment Requirement
Can you participate in the company's program without having to make any investment other than purchasing a sales kit or demonstration materials sold at company cost?
Third, Look at Purchase and Inventory Requirements
Can you become a distributor or sales representative without having to fulfill a minimum up-front purchase or inventory requirement? (When you are pitched to put thousands of dollars of inventory at the very beginning, run fast in the opposite direction.) Does the company's compensation plan discourage inventory loading? Garages and backrooms filled with product serve no useful purpose to anyone.
Fourth, Look at the Sales Commissions Sources
Are sales commissions paid only on actual products or services sold through distributors in the network to the end-user or ultimate consumer? (This means that products don't end up in basements and closets. They are used, because they have genuine value.) Does the compensation plan avoid paying commissions or bonuses for the mere act of sponsoring or recruiting? (If it pays headhunting fees, it is illegal.)
Fifth, Check the Buy-Back Policy
Will the company buy back inventory and sales kit materials from distributors who cancel their participation in the program, as long as these items are in resalable condition? (This policy is required in states that have adopted multilevel distribution statutes.)
Sixth and Very Important, Look for Retail Sales
Is there an emphasis on actual retail sales to end-consumers? Can the company demonstrate efforts to market products to the ultimate consumer? Do the company's distributors have ongoing retailing requirements to qualify for commissions? What is a "retail sale?" The industry and many MLM statutes include both sales to nonparticipants and purchases in reasonable amounts for personal use by distributors. Some regulatory groups, including the FTC, have historically rejected personal use as a legitimate retail sale. Stay tuned as this debate continues. The legislative trend is definitely supportive of the industry position.
Seventh, Expect an Active and not Passive Role for Distributors
Are distributors in the company required to actively participate in the development and management of their networks? (Many of the MLM statutes require that distributors perform bona fide, supervisory, distributing, selling, or soliciting functions in moving product to the ultimate consumer.)
Eighth, Watch Out for Earnings Misrepresentations
Do the company's literature and training materials scrupulously avoid claims of income potential that is promises of specific income levels other than demonstrations of verifiable income levels within its program? (The Federal Trade Commission, attorneys general, and postal inspectors all have their eyes on the matter of earnings representations. The acceptable approach emerging is that there should be no earnings representations unless they are based on a verifiable track record of the average earnings of distributors. For instance, a company should have statistics to show the percentage of active distributors and the average earnings of active distributors.)
Finally, Look for Good Training
Does the company offer its independent distributors solid training opportunities in sales and recruitment? Are different levels of training offered to match the increasing levels of experience and responsibilities of distributors?
The Journey Begins
OK, is this the end of your journey? Obviously not. You have now looked at some legal issues and its time to move on to some solid business analysis. But it's a great start.
To view the article in its entirety visit MLM Legal
22:54 Posted in MLM business | Permalink | Comments (0) | Email this | Tags: mlm legal, mlm business, mlm pyramid, legitimate mlm