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01/09/2006
A 30 Second Tool for Network Marketing
When someone asks you what you do for a living, what do you say? Do you stumble to find the right words? An ideal response, a 30-second commercial, when used correctly can be a wonderful tool for Network Marketers.
What is a 30 second commercial?
The 30-second commercial is a concise, carefully planned, and well-practiced description of your product or service that an eleven year old child can understand. It is not a sales pitch. It flows smoothly and easily from your lips to your prospect’s ears.
How to develop a 30 sec commercial?
1. To start your elevator speech, have a clear cut objective in your mind. To find your objective ask the question, ‘what do I want to achieve?’
2. Get to know your listener. Know as many facts as possible about your prospect. What are their likes and dislikes? Use the color technology to identify their personality.
3. Get to know what your prospect is going to want from you. Put yourself in their shoes and become the prospect. Think like your prospect. Make a list of what you would want to hear. When composing your speech keep in mind people are always more interested in how you can help them. Think in terms of benefits.
4. Ask yourself, what is the one thing above all others that will give me a favorable reaction? It should be easy, simple and uncomplicated. It should cover the heart of the matter and be something you can comfortably build a case around.
5. Create curiosity. What is the most unusual part of your subject? Now reduce it to a sentence. Is it catchy? Is it attractive? Does it cause people to remember you? Is it compelling?
6. Add humor but be careful not to offend someone. The best humor is often based on your own personal experience.
7. Decide if the 30 sec commercial is better served as a statement or a question. Which captivates the most attention?
8. Be friendly, warm, confident and project passion. A smile is often the best way to show friendliness and enthusiasm, while a strong, firm voice is the best way to express confidence.
Besides knowing the 5 pillars of a Network Marketing company and understanding the color technology, having an effective 30 sec commercial is worth its weight in gold. An intriguing 30 second commercial will engage the listener, prompt him or her to ask questions, and keep the conversation going. You will become a walking, talking, attracting machine.
To your Network Marketing Success,
Monica
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11:20 Posted in 30 sec tool | Permalink | Comments (0) | Email this | Tags: Marketing