« Skills verses Theories | HomePage | Network Marketing Training| Which are you, a carrot, an egg or a coffee bean? »
12/18/2006
MLM Success Tips|10 Simple Tips To Build Your Email List
In a day when there is Podcasting, RSS feeds, instant messaging and a multitude of many other clever ways of communicating online, why in the world would you spend your time on building your list with e-mail marketing? It just seems so archaic and ineffective anymore when people are bombarded with spam solicitations.
How about because it works!
• According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $57.25 for every dollar spent on it in 2005. As such, it outperformed all the other direct marketing channels examined, such as print catalogs.
• A report in mid-2005 from JupiterResearch was more conservative, stating that..."when done right, $1 spent on e-mail can generate a $9 return."
Why Email Marketing?
Email marketing generates immediate action: downloads, inquiries, registrations, etc. Informative email newsletters and other emails build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. All in all, email marketing is a pretty good way of going about marketing your business when they are crafted correctly.
10 Simple Tips To Build Your Email List
1. Provide an Insider’s Sneak Peak:
Show potential subscribers a sample of exactly what they will receive in their inbox. This gives people the opportunity to see if you are a “good fit” for them risk-free and in return you’ll gain more qualified leads this way.
2. Ask for the Bare Essentials:
Don’t go overboard asking for information not really needed. The first objective is to get a person to join the list. You can always request more information later as the trust and relationship are built.
3. Give An Instant Bonus Offer:
Give your subscribers incentive to want to join your email list. Offer a free report or an e-book that is delivered to them instantly after subscribing to your email list.
4. Personalize It:
When possible get the first and last name of your subscribers so you can later address them by name in the subject header and/or the body of the email. People like to receive personalized emails because it doesn’t imply a mass email distribution. Words of warning though, use personalization sparingly otherwise it comes across too contrived.
5. Keep Content Relevant:
In the subscriber’s mind, you have to be known for sending high-quality information; otherwise, you will get the old delete button or worse yet be a victim of the unsubscribe click.
6. Avoid Burning The Midnight Oil:
Send your email campaigns during the daytime hours. Marketing emails sent out overnight can get lost in the morning routine clutter.
7. Make It An Easy Read:
Use bullet points and short concise paragraphs. Put lots of “air” or white space around your information. It should be easy to scan and inviting. Nobody has time in their business schedule to read a novel so make sure that your email does not look like chapter 3 in a Stephen King book.
8. Place the Nugget of Gold at the Top of the Email:
Remember, many people don’t scroll. This means you need to pull your best content or a list of your article headlines up into the “first screen”, “above the fold.” This gives your subscriber’s the teaser to dig deeper into your email.
9. Everybody Love FREE Except For Spam Filters:
Don’t use the word “Free” in your copy too often or at all. Spam filters hate that word and often prevent your message from being delivered. If you must use “Free”, embed the word in a graphic because the spam filters cannot read words embedded in graphics or use it VERY sparingly and never in the subject of your email.
10. Be Yourself:
Develop a distinctive tone and personality in your newsletters. But beware; watch how much you talk about yourself. Your subscribers really don’t care that you're a self-made millionaire that studied the formation and impact of algae in some remote South American island. They are there for information, so give it to them.
Great lists aren’t built in a day but email marketing can be very powerful. Both list building and subscriber loyalty takes time…but when you cultivate it wisely, you build relationships, establish loyalty and ultimately grow your business.
By Jill Cowan
18:04 Posted in MLM Success Tips | Permalink | Comments (2) | Trackbacks (0) | Email this | Tags: mlm success tips, email list
Trackbacks
The URL to Trackback this post is: http://mlmnetworkmarketing.blogspirit.com/trackback/1114141
Comments
Jill,
Good advice! In terms of building an opt-in list, the most effective technique I have used is a cross opt-in form campaign. This is where I exchange with synergistic publishers of opt-in newsletters the ability to opt-into my list in addition to theirs on the opt-in form.
Elie Ashery
President & CEO
Gold Lasso
http://www.goldlasso.com
Posted by: Elie Ashery | 12/19/2006
it is really worthy information about internet marketing based.a person who is interested do or who is running an internet marketing need to be know a complete comprehension regarding this kind of business then one will succeed in his business.similar...... email marketing
Posted by: Liz Barton | 03/28/2007