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03/26/2007
MLM training|Aggressive Selling
Does aggressive selling work in Network Marketing. Listen to what Sue has to say about MLM training on aggressive selling.
Does aggressive selling really work?
I'm sure we've all been exposed to a pushy salesperson at one time in our life. This type of manipulated selling is exactly what many Internet coaches teach. The problem is it just doesn't work for most people.
To be succeessful with this approach you have to be a certain type of personality. To better understand the 4 personality types please refer to the the article Network Marketing Tips and How To Deal With Different Personalities Many very successful internet marketing coaches teach this aggressive type of selling. But as hard as we try, it just doesn't work for us. Why, doesn't it? Mainly because only 15% of the population have the corresponding personality to pull it off successfully.
After my own encounter with this type of salesperson I found myself wondering do these people really have a lot of success with this approach?
If you believe them, they make thousands of dollars a year. Success or not I don't think the reputation that they impart on salespeople in general is not a very good one.
My own experience with this type of salesperson became my motive for writing this article.
It all began one night as I sat watching TV, suddenly the phone rings and I make the mistake of answering it.
After introducing himself he begins with all the usual sales questions. His first question is not are you busy but "Are you currently trying to build your business?" What gave him that idea? He followed it with the usual drill of questions like
"What problems have you encountered with your business?"
"What do you do for a living?"
"Are you serious about building your business?"
And last but not least, "If I can show you how to add 20 new recruits into your network marketing business would this be something you'd want to take a look at?"
His last statement had me feeling a little like deja vu. I couldn't help myself but had to say, "Wow, I feel like I've heard this conversation before. It's sounds just like what I've been told to say."
His voice expressed obvious annoyance and asked me, "Why, do you counsel people?"
I quickly respond with "No, it's just everything you just said sounds like a script that I've hear many internet marketing people teach. It asks the same questions and ends with "If I could show you how to make $500 extra a month is that something you would be interested in?"
Well, he says,"I don't have a script." I can't believe he actually had me feeling guilty for that comment because I ended up apologizing. "Sorry, I didn't mean to offend you."
Somehow after my apology he convinced me to listen to his 45 minute conference call on building my network marketing business.
He told me the call was starting in 35 minutes and he would call me back right before it starts. I guess just in case I might feel the need to blow him off of something like that. He also tells me to take notes and to call him back right after the call. He gives me his number and has me read it back to him. I really hate when people do that. What if I didn't really write it down and just had great memory recall.
Anyway he calls me back in 35 minutes just as promised and reminds me to take notes because he will be asking me some questions when I call him back.
I call the number keeping an open mind thinking perhaps I will discover some juicy little tidbit that I can use to help me build my online business.
Remembering it now, my only thought is that it's 45 minutes of time that I'll never get back in my life.
Well I certainly don't want to give you the impression that I know everything already. If that was the case I wouldn't of spent 45 plus minutes listening to someone rambling on and on.
Everything he talked about were things I've heard before. Things like having a "Why".
A why is your main reason for having to succeed. It's not just a frivilous statement like "I want to make more money."
Others things he discussed is getting targeted people to your opportunity, creating a web-site having a landing page. There wasn't even one thing that I felt I hadn't already heard and spent hundreds of dollars on already.
At the end of the call it was all about signing up for the training course. They had 3 packages. The lowest was $695 and the highest was $1,995. Ouch, sounded like a lot of money to me.
Feeling tired and disappointed after the call I really didn't have any desire to talk to him. I couldn't help thinking that he would call me if I didn't return his call so I did the unthinkable, I turned my ringer off.
Feeling relieved the next day that I able to avoid him, he ruins it and calls me. Damn I didn't look at my caller ID first. Oh well I think, I will just politely tell him no and it will be over.
The first thing he says is "I'm sorry I didn't get a chance to talk to you yesterday I was really busy." I then replied "I'm sorry I didn't call you but I'm just not interested."
He replied with a amazed tone in his voice and said "Your not interested in growing your business?" I then said "No, I just not interested in signing up for your course."
He then went on to tell me more about himself and how he had many failures in his life until he found this earth shattering course (my words not his).
That's when I told him no thanks again, I said "I'm sure the course is great but I'm not convinced the course had any new information in it that I haven't already heard."
Instead of then dealing with my real objection, "What's in it for me?" he amazingly continued with "Which one of the packages were most appealing to you?"
It was like he didn't hear me. I said none of them I just don't have the money. (not the real reason just thinking of some other response to get rid of him)
He then asks "If I could write you a check for $2,000 dollars would you be interested."
I already know where he's going with this and just say "Your not going to write me any check so I'm not interested, I'm sorry."
That's when he said "Hey that's O.K. my income is fine, you're the one missing the opportunity."
He finally accepted defeat but it amazed me that he never really dealt with my true objection. What's in it for me? How will I benefit from it? All he did was tell me how he found success with it.
Instead of dealing with my only real objection he was only concerned with the sale.
A better salesperson may have responded with something like, "I totally understand your point, I'm not sure if it is a good match for you. Let me ask you a couple of questions?" He would then ask what areas of business do I feel like I need the most help in? He needed to deal with my objection before trying to push me to buy.
A big mistake on his part because normally I'm very impulsive and don't need a push to purchase anything that I feel will benefit me or my business. By not answering my objection he lost what could of been a easy sale.
So if your making a ton of money with an aggressive sales approach, make sure your not skirting the objections focusing only on a sale. If you address these objections your sales will get even better.
Sue Huss
MLM Alchemy Trainer
Click on the link for information on Keeping more of your Tax Money with your Home Based Business
11:54 Posted in MLM Training | Permalink | Comments (1) | Email this | Tags: mlm training, mlm, network marketing, mlm alchemy trainer, mlm alchemy
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Posted by: richard | 04/19/2007